“Okay ba mag-pa-franchise?”
Mabenta ‘yan sa Q&A portion sa
aking radio program.
Ang franchising ay isang paraan
para mag-expand ang isang negosyo.
This is done by selling the “right to operate”
o kaya “lisensya” bilang pahintulot
sa paggamit ng existing business model
konsepto at mismong brand mo.
Nako, alam niyo bang ang franchising business
Is a very good idea.
Bakit?
Just to give you an overview
Yung iba pumapasok sa ganitong business
Dahil may iba na ayaw na magisip
ng produkto o brand
Which is okay para hindi sila ma hassle.
Pero para klaro,
I-define natin ang terms.
Franchisor – ang may-ari ng concept o produkto.
Franchisee – ang bumibili ng lisensya para magamit
at ma-adopt ang brand, business model at concept.
But what makes a franchising business succeed?
BELIEVE IN YOUR PRODUCT
(Photo from this Link)
Dapat tinatangkilik natin ang produkto
o serbisyo ng negosyong gusto nating
I-alok bilang franchise.
At the very least, dapat BILIB tayo sa brand.
Paano nating malalaman na this will work?
Pag-aralan muna.
Basa-basa.
Magtanong.
TEST THE MARKET
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Kung panatag at solid ang tiwala
tayo sa naisip nating business model
o concept, kailangan may market-scoping moves.
Iba kapag alam natin kung sino
ang potential clients natin.
Anong profile ng mga gustong mag-franchise sa’yo?
- Bakit sila magfa-franchise sa atin?
- Anong difference natin sa competitors?
- Kung tayo ba ang bibili, magagandahan kaya tayo sa produkto at sistema natin?
Ilagay ang ating sarili sa lugar nila para makita natin ang hinahanap nila.
Hit-and-miss din ang negosyo.
Kaya take note of what works and what needs to
be improved.
DAPAT PWEDENG MA-ADOPT ANG SISTEMA
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Mahalaga na maaaring ma-replicate
o mai-adopt ang business model at operations na
na-conceptualize natin.
Isa itong batayan kung may franchise potential ba
ang negosyo natin.
Mahirap mag-expand kung hindi consistent
at exclusive lang ang pag-ro-rollout
ng operations at ng mismong business set-up.
“Ayusin muna ang sistema bago ialok sa iba.”
-Chinkee Tan, Filipino Motivational Speaker
THINK. REFLECT. APPLY.
- Anong business ang gusto mong ipa-franchise?
- May potential ba itong maging franchise?
- What would it take to set it up?
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Chinkee Tan is a Wealth Coach, Keynote Speaker, and Best-selling Author on personal finance and wealth management. He has written 16 best-selling books and counting. His mission is to equip millions of Filipinos to be free from financial stress & experience financial freedom.