Years ago, ang mga taong nagnenegosyo set aside capital for marketing advertisements through radio announcements, TV advertisements, billboards sa EDSA, and sponsorships aside from printing and giving out brochures, flyers, and tapping people to refer. Based on experiences, mas malaki pa ang nagagastos dito compared sa kinikita ng negosyo. Mas maraming oras at pera ang nagugugol pero kakarampot ang pwedeng kitain. At umaabot ng lima hanggang pitong taon bago pa tuluyang mabawi ang capital na in-invest. Kung walang tiyaga, wala talagang may mailalaga.
“Mabagal.. Hindi ideal.. Mahirap..” kung ang ibang tao pa nga ang magsasabi.
Pero sa panahon ngayon na kahit saan tayo tumingin, lahat ay may hawak ng cellphone. May kanya-kanyang tablet, may sari-sariling blogs at websites na karamihan dito ay for free. Isang click at pwede nang makabenta. Walang kahirap-hirap. Pwede pang gawing 7 days in a week, 24 hours a day. Kung aking iisipin sa mga panahon na ako’y nagsimulang mag-negosyo, walang duda na kitang-kita ang advantage ngayon kumpara noong una. Wala na rin akong nakikitang rason na hindi tayo pwedeng kumita sa kahit anong paraan, kung tutuusin ay nasa mga palad na natin kung paano kumita.
Isa sa mga tinutukoy ko ay ang Facebook. Sinong mag-aakala na naging isa ito sa most used and popular sites for businesses. There are others websites or social media accounts that we can use for marketing purposes ng ating negosyo, pero bakit nga ba most people prefer Facebook than any other websites?
Is Facebook really the ideal and workable marketing tool for any kind of business?
How helpful is this to grow our business sooner that we can think of? Anong meron ang Facebook na wala ang iba? Paano ito nagiging advantage para sa mga negosyante?
In here, we can see these Top 10 Ways on how Facebook can be used as an effective marketing tool for our businesses – whether it is online or not.
- CREATE AN ACCOUNT
One of the basic ways to start marketing our business online is to create a Facebook Account. Madali lang ito. Gaya nang kung paano tayo nakagawa ng account natin para sa ating sarili, ganun din ang account na gagawin natin para sa ating negosyo. Ito ang madalas na ginagamit ng mga nagsisimula pa lang sa online business bago tumalon sa iba pang Facebook tools. Bakit? Ang kadalasang purpose nila dito ay para maka-create ng short-term and long-term clients. Most of the consumers appreciate personal approach, because they get to verify if the seller or the business owner is legitimate or scammer lang. Lalo pa’t marami na ang cases of scamming sa online business. I think hindi rin naman natin gustong mangyari rin ito sa atin. What more sa ating clients or soon-to-be clients?
- CREATE A GROUP
May mga negosyante ring gumagawa ng Facebook Group instead of creating a separate business account. May iba kasi na gusto nilang i-retain ang personal account and at the same time kumita. Kung tayo yung tipo ng tao na mas effective mag-market in groups, pwede natin itong gawin. Creating a group can also be categorized as secret group, closed group or open. We can set a targeted audience in our business. We can also use this for businesses that is more on recruitment and partnering with other business owners and investors, events management, and also for creating our own business team to manage.
- CREATE AND PUBLISH A PAGE
One of the most popular ways to gain followers and audience is creating our Facebook Page. Anyone can like, follow, subscribe and visit our business. This is one of the easiest platform to market our products. No restrictions to which who should only like and view what we sell and offer. Mas effective ito para sa mga financial advisors, real estate agents, and small to medium entrepreneurs. One of the advantages in creating a page are the buttons and ways of advertisement this offers e.g. “Boost” button to increase audience.
- START A FACEBOOK LIVE
Katulad ng sabi ko kanina, we can find people using their cellphones and tablets anywhere, anytime. Kahit nga ang mala-DSLR photos ay one-click na lang. Paano pa kaya ang pag-bo-broadcast live? With Facebook Live, madali na lang tayong maka-reach out sa ating target audience, potential and long-term clients sa mga bagong produkto at services natin. This is also one of the effective ways to engage and advertise our WIP (Work In Progress) products that our clients can expect from us.
- POST ANYWHERE, ANYTIME
24 hours a day, 7 days a week. We all have this time to post, interact, share and advertise our products and services. Posting a status, a marketing poster, ATM (At The Moment) updates, memories from previous posts, inspirational and motivational quotes also contribute to our business’ publicity. Daily interaction with our Facebook friends are one of the effective ways to know their current needs and wants. Nakatutulong ito on how we can innovate and develop more of our products and services.
- SHARE AND TAG FRIENDS, AND FRIENDS OF FRIENDS
Sabi nila, “No man is an island.” and so sa social media. After we post or market in a Facebook Group we are currently involved or at our business Facebook Page, using our personal Facebook account and with tons of our Facebook friends, we share a current post and tag them. Tagging our friends increase potential buyers. This is also one way of saying that we “remember” them. This also contribute to a personal approach in marketing.
- SEND PRIVATE MESSAGES THROUGH MESSENGER
Others might miss our Facebook advertisement through post, page or group, good thing na pwede natin silang i-approach privately through sending message sa Messenger. We can start a conversation by simply asking them how they are (if friends natin sila at gusto nating mag-offer ng ating produkto sa tingin natin ay makatutulong sa kanila), or directly offer them the product or services we are selling. Mas marami na ngayon ang naka-a-appreciate ng personal message when it comes to business, lalo na kapag we send them updates whenever we have promos and discounts.
- CREATE GROUP CHATS
Kung meron tayong fixed target market and they prefer to transact through Messenger, it is ideal to put them in a group chat where we can forward photos and details of our products. Sa sobrang daming feeds na rin sa dashboard or Facebook Newsfeed, madalas ang posts ay na-mi-miss. Creating a group chat is workable and ideal for busy people. Some of them cannot check on newsfeed anymore on a daily basis, lalo na yung kapwa business owner natin. One of the advantages also of having this is that we can send files, documents, records, and screenshots that are essential to our business transactions.
- POST FACTS, TELL STORIES
Katulad rin ng sabi ko kanina, we can post anytime and anywhere we want to. Pero one of the ways we can catch the attention of our audience and keep them is the weight and value of what we are posting. Pwede naman nating i-post ang facts of our products and services, but the catch nowadays is the story behind – the testimonies and reviews of their fellow consumers. Sabi nga nila, kung marami ang gumagamit, proven and tested. May mga iba kasi na mas dependable sila sa reviews ng iba for them to be convinced to buy.
- LET FACEBOOK ADVERTISE FOR US
And last but not the least, if we think that we already earned enough from the rest of our Facebook marketing strategies, maybe this time we can use Facebook to work for us through the site’s advertisement strategy. Pwede natin itong gamitin sa ating nagawang Facebook Page where we can pay a certain amount and let Facebook advertise by boosting our post in a certain duration. Ang kagandahan dito, aside sa local audience natin, we can also reach others out of our circle of Facebook friends.
Social media networking sites might offer us a lot of ways how to earn and market more of our business but this will only be possible kung kikilos tayo – magtyatyaga at magsisipag. Yung patuloy na gugustuhing matuto at mag-improve. Being successful and achieving our goals still matters on how we act on it. Most importantly our attitude towards our goals. Laging tandaan na time is of the essence. Let’s make use of our time productively.
“Hindi lang pag-po-post ng sariling status at travel updates ang pwedeng gawin sa Facebook. Posible ring yumaman at umasenso kung gagamitin rin ito sa negosyo.”
-Chinkee Tan. Filipino Motivational Speaker.
THINK. REFLECT. APPLY.
- Nakapagsimula ka na bang gamitin ang Facebook as a marketing tool sa negosyo mo?
- Ano ang mga paraan na nagawa mo na at alin ang hindi pa?
- Was this information helpful to you?
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