Hindi na bago ang mag-take over ng isang business.
Ang catch nga lang minsan e
kapag ito yung business na
hindi maganda ang naging reputasyon.
Itutuloy pa ba natin ito?
May magtitiwala pa kaya sa atin?
Iilan lamang ‘yan sa mga tanong.
Of course there is fear.
Dahil baka masayang lang ang
pera, panahon, at effort.
But don’t you worry.
“Under a new management” ika nga.
This time, we will do better.
Paano?
NOTIFY YOUR PATRONS
(Photo from this Link)
Whether we like it or not
it’s hard to be in this situation.
That’s why we need to let them know
that there is already a NEW owner.
Mag-paskil ng sign sa labas ng shop.
House-to-house announcement.
Distribute flyers.
Make your presence known.
Aside from this, we need to…
REBRAND
(Photo from this Link)
Change the business name para matanggal
at mabura ang bad perception nila
sa dating may-ari.
Hindi naman kailangan
mag-overhaul completely.
We can retain the nature of it
except for the business name.
COURT YOUR CUSTOMERS
(Photo from this Link)
Yes, hindi lang sa love life applicable
kundi sa ganitong sitwasyon din.
Kung merong pa-chocolates at bulaklak.
Pwede din tayong magbigay
ng libreng produkto,
freebies or maski promo
sa mga dati at bagong customers.
Eventually, kapag nakuha na natin ang tiwala nila
there’s a possibility na bumalik sila sa atin
to try and test us—
Being the new business owners.
“It takes 20 years to build a reputation and 5 minutes to ruin it.
If you think about that, you’ll do things differently.”
– Warren Buffet
THINK. REFLECT. APPLY.
- What business are you currently dealing with?
- How do you court your customers?
- How can you improve and be better than before?”
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