Ikaw ba ay interesado na magkaroon ng franchise business?
Anong product?
Siomai? Siopao? Drinks?
Meryenda? Rice meals?
Gadgets? Pampaganda?
There are so many opportunities to choose from.
Ano kaya ang pipiliin?
Before you even consider one, you must first understand what franchising is all about?
Franchising is a good opportunity, madali kasi i-manage and well-guided ka lalo na kapag galing ito sa magandang kumpanya.
However, this is just like any other business na maaring kang maka-experience ng unwanted issues.
ANO BA YUNG TOP 3 BIGGEST MISTAKES THAT FRANCHISEES MAKE?
RIGHT PRODUCT WRONG LOCATION
Ito yung meron kang kotse pero sa dagat mo gagamitin…
Ice cream ang tinda pero sa Alaska mo binebenta…
In the franchise business, correct matching is important.
Sa dami ng pagpipilian, dapat tignan muna kung ito ba ay swak sa location bago mag-purchase.
Pumili ng location that should match to the target market you want to reach.
Much better kung walang kaparehas ang produkto sa paligid.
Matao ang lugar.
Foot traffic is one of the most important factor to consider.
RIGHT LOCATION WRONG PRODUCT
Kung minsan naman, tama ang lokasyon, pero mali naman ang produkto.
Gaya nalang ng:
Beauty products sa palengke.
Cellphone sa food court.
Pagkain sa bilihan ng gadgets.
Matao, check.
Pero yung produkto hindi tugma.
Be mindful of this too. Kung may napili ka na location, pause and think: “Ano kaya ang mabenta sa kanila?”
RIGHT INVESTORS WRONG PARTNER
They have no franchising support.
Do not assess your investment decision based only on cost but also on the value and expertise of your potential franchiser.
Ask yourself these questions:
Ilang taon na sila nag nenegosyo?
Ano ang mga experience ng kanilang existing franchisees?
Interview other franchisees.
Ask for their personal experience.
You have the right to know.
“Some people can TALK ABOUT IDEAS while some CAN MAKE IT HAPPEN”
-Chinkee Tan, Top Motivational Speaker Philippines
THINK. REFLECT. APPLY.
- Anong nakikita mong dapat baguhin?
- Ang location ba o product?